It is recommended not to choose more than 4 pins per ad group.
Then select pins from your account to be the ads for your campaigns. Then you have to select audience lists and/or keywords & interests as well as demographics and ad placements: Conversions – Drive actions like online sales, signups and subscriptions:īuild an ad group and set your target audience, choosing to either reconnect audiences (remarketing) or find new customers:.Drive Consideration – Get more traffic to content on or off Pinterest:.Build Awareness – Grow your reach and build brand or product awareness:.But dispute users dropping YoY, Q2 revenue grew 9% year over year to $666 million. However Global Monthly Active Users (MAUs) decreased 5% year over year to 433 million as reported in Q2 2022. The number of active users had been increasing steadily for Pinterest since 2016: So, in short, if your aesthetic products are perfect for affluent women you should be investing, at least time, in Pinterest. However, women aged 25-34 represent 29.1% of Pinterest’s ad audience: ģ1% of people in the US with a household income over USD $100K are on Pinterest. What do Pinterest users look like?ħ7% of Pinterest users are female and 38% of 50-64 years olds in the US use Pinterest: Also, if you are a brand with beautiful products to sell and have high quality imagery, then it is certainly something that you should be investing time into, even if it is just organically. If it is a social platform that you use organically for your business and get a decent return from, in terms of engagement and traffic, then it could certainly be one to test advertising on. If you are a home interest, clothing, or jewellery brand selling products that are visually appealing and inspirational, Pinterest is likely to be a place where your potential customers could be.
Could Pinterest be right for you?Īt a glance, Pinterest is one of those platforms where the potential for success is more obvious than some of the others. For companies with minimal experience and even smaller budgets, it can be hard to decide which platform to invest in.
There are many different platforms to choose from when it comes to digital advertising and it can feel a little overwhelming for some brands.
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